In the past, but especially in the last decades, the use of plant and animal images in the marketing of various products and services has become very popular. This is no wonder, as they are things that not only have a multitude of aesthetic qualities, but are also easy for all people to relate to and identify with.
The people, or the consumers if you want, associate various emotions, feelings, experiences or even memories with plant and animal motifs, and they are therefore very effective from a marketing point of view. There are countless shapes and types of these motifs in everyday life, and because there is so much choice, any service provider or marketing professional can find the most suitable shape and colour in nature.
Developing and Creating a Brand Identity
There are many examples of a plant, animal or nature motif being used as a symbol or logo for a product or service. This is a very important decision by the service provider, as it will be the brand that partly sells the product from the very first moment. Just as a well-designed cover can promote interest in a book, a logo can help sell a product or service.
Once it is an established product or service, the logo and the brand of the product play an even more important role in sales. If a customer is satisfied with a product or service, he or she is likely to choose it in the future, just by looking at the logo. Some examples of nature-inspired brands are Puma, Koi Casino Bonus, Lacoste, Toblerone, Himalaya, Verde Bonus, Pombar, etc.
Using Botanical Motifs and the Colours of Nature
There are many product lines whose manufacturers prefer to highlight the connection with nature in the name or logo of their products. For example, the names and packaging of various teas often feature herbs such as chamomile, lavender or mint, thus suggesting that these products are made from natural ingredients.
The cosmetics industry also prefers to use plant motifs, names and colours that refer to nature in brand and product names, such as Bottega Verde, Gerovital Plant or Garnier Naturals. Not only them, of course, but also other providers. To name just a few examples: the mentioned above Verde Casino Bonus, Lemon , Tree Hut, Fiji Water, etc.
Animal Motifs and Symbolism in the Products’ Names
There are countless brands that are built around an animal motif. The reason behind these is that the brand wants to relate in some way to the animal’s external or internal characteristics. For example, the sports brand Puma wants to promote the speed and flexibility of the Puma in its logo, as well as the importance of exercise and endurance.
Or there is Koi Bonus. The Koi Bonus site evokes Asian culture, in which the koi fish is known to play an important role. Gorilla Glue’s logo features a gorilla, suggesting that the glue is as strong as a big gorilla, so you can trust its strength. The Mustang car brand has strived to incorporate the wind speed and agility of a wild horse into its sports car features.
Conscious Environmental Protection and Recycling in the Product Marketplace
More and more companies, large and small, are trying to ensure that their products or services are in harmony with the protection of nature. They use less packaging or work with recycled materials. Whatever the case, environmental protection has become a real concern for today’s society and should not be neglected from a marketing point of view.
Fewer and fewer cosmetics and medicines are tested on animals and this is indicated on the packaging of the product. Clothing, utensils and packaging are made from recycled materials, reducing pollution. Companies that are conscious of environmental protection and recycling are significantly more popular among consumers.